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Dataset

Brand mention tracking with sentiment on every row

The Brand Mentions & Sentiment dataset gathers public mentions of your brand across news, blogs, review sites, and forums into a structured table, scores each one for sentiment, and refreshes on the schedule you set so you see shifts in perception as they happen.

Mention Source Sentiment Reach Published

Why work with Brand Mentions?

One table, every channel

News, blogs, reviews, and forum posts land in a single view instead of a dozen separate tools.

Sentiment scored for you

AI operations classify tone and assign a score so you can sort for the mentions that matter most.

Catch swings early

Change detection and scheduled refreshes surface spikes in negative coverage before they escalate.

Powering Brand Mentions

Who uses this?

Marketing & Communications Admin Customer Service

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Frequently asked questions

Where do mentions come from? +

Public news sites, blogs, review platforms, and forums, gathered in research mode with a source link on every row.

How is sentiment scored? +

Each mention is classified as positive, neutral, or negative and given a numeric score from -1 to 1 so you can filter and trend it.

Can I track competitors too? +

Yes. Add rival brands or products and they become rows in the same table, so you can compare share of voice and tone.

Further reading

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